After more than 15 years experience running international tours and workshops, photographer Melvin Nicholson decided to start a company offering tours not only by himself, but by other experienced and well-respected photographers he knew.

Having re-built and optimised his personal website, he had no hesitation coming back to me to build his new one from scratch.

As with all sites, the key here was ensure there was a static well structured landing page for all photo tour locations, optimised for SEO and which would build up page ranking over time. Good internal linking and navigation to all other tour locations, and clear call to actions so people could easily find and book an available photo tour once they had decided to book.