Rodney came to me after feeling that his current website was not really working for him in reaching new clients, especially for private tours. 

Like many who have come to me for re-builds, his website was not structured correctly for SEO, so I set about planning and building specific landing pages optimised for relevant searches to match the right clients with the right workshop.

Pages were then structured to ensure the person was immediately aware they had come to a page that matched their search, were wowed immediately upon opening by one of Rodney’s amazing photographs, and compelled to read on. Button links are placed at the top to anchor anyone who immediately wanted to find dates and prices down to the current available workshop, or could scroll into the page for details.

The site was also branded to show that Rodney is a local Irish photographer and expert in photographing home country. A landing page was built to showcase his private, customised tours with an enquiry form to capture leads. Within a week of launching, he was getting enquiries about private photo tours from Americans, which is exactly was his old did not get.